Sometimes these interviews are as short as 15 minutes but can run as long as 2-2.5 hours (ex: Joe Rogan Experience). The easiest format to launch tends to be the raw interview style, where the host interviews a guest. There are few formats in which someone can create a podcast. I’ve built out a team who helps with a lot of the logistical matters but at the end of the day I’m still very nitpicky about everything that gets released and have final say on everything that goes out. Each episode probably takes me 2-4 hours a week to research, record, edit, and release.

My focus is building meaningful relationships with my guests and putting out a high-quality piece of creative work. It should also be noted that growing a following is not my primary goal. There’s editorial work and music scoring involved which is why it takes more time to release each episode. My podcast is typically 30-45 minutes and gets launched on a weekly basis. I’m not a a huge fan of this approach since I prefer having all content in one place, but I’ve seen it be effective in growing an early listenership.** **One trick I’ve seen by some individuals is to segment an hour-long interview into a 3-part series that gets shared throughout the week. This is going to drive the quickest number of downloads and increase the likelihood of someone stumbling across your content. If your goal is grow a following quickly, your best bet is going to be putting out short-form content (15-30 minute episodes) at a high frequency (at least two times a week). Podcasting, like everything else in life, requires time and energy. Write out the top 3 things you hope to accomplish with your podcast because this now becomes your north star when gauging success. The intent of your podcast plays a role in what to expect, your equipment, your format, who you bring on as guests etc.

Others, like myself, use it as a way to build meaningful relationships.

Some simply want a vehicle to share their thoughts. First ask yourself: why do you want to start a podcast?įor some individuals, they’re looking to grow a following.

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